Today, all businesses are looking for advertising in cyberspace. Social media is more popular than other digital marketing channels because it is free and available. You might think that it is as simple as creating an account on a social network like Instagram, but it is not so. In fact, social media is a tool to get traffic and audience attention to your brand and business, in which the way you operate represents your brand. Identifying the best platform for your business; Drawing audience personalities and social media marketing in general requires knowledge and expertise in digital marketing with a team of designers, graphic designers and content producers. Join the Binahayateam Marketing Team to learn its basics…

Use of social media for marketing purposes

It is said that wherever people are present, business is there. In the 21st century, the greatest concentration of people on social media can be seen. Every social network with global popularity has millions of active users per hour. In the sense that you have the chance to talk to millions of people or display content to them at all hours of the day. The number of active Facebook users in 2012 reached more than one billion people and according to the latest statistics at the end of 2019 reached more than 2.5 billion people. The number of Instagram users is now more than one billion. Twitter, with 330 million active users per month, is far less popular than Instagram and Facebook. That’s more than 2 billion on YouTube and more than 320 million on Pinterest. Given this number of active users in social networks, all businesses from small to large began to use these platforms to better introduce their brand, product and services, and also tried to connect with users of these networks.

Social media sales strategy

• Content

Any content that is published on social media with your brand name is a chance to be seen, popular and also sold. This content can be photo, text, video, audio, podcast or so on all depending on the type of social media. We will definitely help you to publish the type of content that has the most feedback among its users on any social media.

• Content production with the aim of going viral

In order for the content produced on a social network to reach a large number of its active users, it is necessary that the content has the desired characteristics to be viral. On the other words, what is known as virtual in social media means that content is popular with audiences who are interested in republishing it. It is at this point that this content is republished like a virus hand in hand among users, and thus the number of views increases every moment.

• Communicating with the audience and analyzing the collective behavior of the audience

One of the best features of a brand’s presence and activity in social networks is a close relationship with its audience and customers. We try our best to create a lasting connection, in the minds of the audience to create a kind of trust and confidence in your brand. In addition, we increase the number of people who are aware of your brand on a daily basis. By providing quality and valuable content that is published regularly, we create a kind of loyalty and interest in the audience to follow the story of your brand through these networks. Another advantage of social media is that people find and follow the content of their choice, so they do not see the content presented to them under your brand name as an advertisement. This process is very important in increasing the interest of the audience and potential customers in your product and brand. By examining the taste and behavior of the audience, we produce and publish content with your brand name that is the nature of the audience and seeing it conveys a good feeling to the audience.

• Choosing the most appropriate social network

We need a few months to get the best result. After regular activity with the aim of marketing on various social networks, after a few months, the Binahayat team chooses one of the social networks that is most liked and trusted by your main audience and potential customers as king or the main. From here, the team will focus on your brand on the main social network. But keep in mind that every kingdom needs a soldier; For this reason, we strongly recommend continuing to work in other platforms as well.

Why start marketing on social media?

If you pay a little attention, you will see that the need and desire to use social medias among the people of the world is increasing every moment. Social media users can no longer even imagine life without these networks. They use these platforms for a variety of purposes, including connecting and making friends, education, entertainment, leisure, following news and events, commenting, making money, and shopping.

Manage social medias by Binahayat team

We look closely at each of these existing substrates. We are well aware of the unique features of each of these platforms and will help increase your brand popularity by using the features available on these networks. In addition to examining the behavior and tastes of the users of each of these social networks, we focus our attention on the dynamic behavior of these networks. Each of these networks is constantly growing, changing and updating their tools and services in order not to lose their popularity in the highly competitive market of different social networking platforms and social media. Each of these platforms is a different tool, and working with them requires appropriate and specific techniques and content. But the key to success in social media marketing is to be active in all popular platforms in your target market community. This means that if you want to show your brand or product, for example in Iran, you should try to show yourself in all popular social networks among Iranian users. Marketing in this style requires a very strong and orderly strategy. We ultimately define a short-term strategy, taking into account the potential of your brand and the context in which we are going to promote the brand to the public. This strategy includes several different elements that were mentioned in this article.

برای سفارش خدمات دیجیتال مارکتینگ در شیراز، همین حالا با کارشناسان ما در بی نهایت تماس بگیرید و یا از طریق فرم زیر با ما در ارتباط باشید.